The Diesel lifestyle is built on passion, creativity and strong personality. Using the brand’s ironic and unexpected approach to design, the home collection reflects every aspect of the Diesel philosophy. Rough materials, contrasting shapes and textural treatments are part of the brand’s heritage.
Initially launched in 2009, the furniture collection was an organic evolution from the Diesel fashion experience, the home collection continued to grow year after year adopting important partnerships with leading players in the interior design field: Moroso for furniture, Foscarini for lighting and Scavolini for the new Diesel Social Kitchen, Seletti for accessories and tabletop. The collection as a whole is an ideal pairing of Diesel style and attitude with each specialty partners’ industry know-how and top quality design capabilities.
Andrea Rosso, Creative Director of Diesel Licenses says, “Diesel is a lifestyle brand – consumers choose us not only for the product but also for what Diesel represents; the way of life, our values, the ironic, creative and unexpected approach. We decided to enter the design world to offer to our consumers the possibility to express themselves not just through clothes but also personalizing their home with products that they feel close to their taste.” More