WantedDesign Member
Discover the unique stories and creative journeys of our WantedDesign members as they share their inspirations, design philosophies, and standout work.
Reynaldo Veliz
Reynaldo Studio
Industrial Designer
Reynaldo is an industrial designer completing his MFA in Industrial Design, specializing in neuroaesthetics with a focus on furniture, lighting and object design. His work blends avant-garde design concepts, life-form inspiration and material experimentation to create thought-provoking and evocative pieces. With a strong foundation in prototyping and an emphasis on memory and narrative, he crafts intentional and timeless designs that challenge conventional aesthetics and enhance human experience. Reynaldo designs objects, blending research, memory and form.
Design Approach and Inspiration
I approach design as a balance between form, function and emotion, creating objects that resonate on both a visual and sensory level. Inspired by neuroaesthetics and the way memory interacts with material, I craft pieces that invite personal connection and reflection. My work is guided by a desire to blend narrative with experimentation, pushing the boundaries of traditional design while maintaining a sense of purpose and refinement. Every project is an exploration of materiality, perception and the subtle ways objects shape human experience.
Get to know them better...
What’s the one item in your home that you can’t live without, and why?
RV: My cup of coffee, it kicks off my day.
What’s your go-to playlist or song when you need a creative boost?
RV: Vivaldi’s L’inverno.
If you weren’t a designer, what would you be?
RV: I I’d probably be a surgeon.
My dream
RV: As an MFA graduate from Parsons School of Design, I specialize in neuroaesthetics and sustainable design, with a focus on furniture, lighting, and everyday objects. My work blends functional innovation with eco-conscious practices, creating designs that are both impactful and long-lasting. Two of my projects reflect these values: The Bonded lamp, made from reclaimed steel and layered glass, explores themes of brokenness and resilience, while Material and Memory, my thesis project, combines porcelain tiles and a totem to help individuals manage memories and emotions sustainably. Both projects are planned for submission to the Wanted Design Launch Pad at ICFF, and I’m excited to engage with this community of designers and innovators.
