WantedDesign Member – Fanny Serouart

WantedDesign Member

Discover the unique stories and creative journeys of our WantedDesign members as they share their inspirations, design philosophies, and standout work.

Fanny Serouart

LÉCLISSE

Designer

Fanny Serouart is a French industrial designer with over a decade of experience in product development and material exploration. Rooted in the cultural contrasts of northern France and Brittany, she studied at Ecole Boulle and L’ENSCI-Les Ateliers, specializing in Colors, Materials, and Finishes (CMF). One of the most defining projects in my journey is Léclisse, a brand of objets-à-porter that bridges industrial design, CMF design, and craftsmanship.

 

Rooted in a search for beauty through materials and savoir-faire, Léclisse reinterprets heritage with a contemporary approach. This project affirmed my belief that true innovation emerges from the dialogue between industry and craftsmanship, creating timeless pieces that blur the lines between object design and fashion.

Design Approach and Inspiration

Like Léclisse, my approach as a designer is built on connections—between materials, craftsmanship, and industry, but also between disciplines, cultures, and people. It is a space for encounters, where savoir-faire meets innovation, and where design intersects with art direction, photography, and storytelling. Through collaborations and material explorations, I strive to create objects and accessories that are both meaningful and long-lasting.

Get to know them better...

What’s the one item in your home that you can’t live without, and why?

FS: I love objects—but I wouldn’t say I can’t live without any of them. I’m not very materialistic, but I am deeply sentimental. The pieces I choose to live with aren’t always beautiful-some are kitsch, others debatably tasteful—but they carry memories or emotions.

One of them is a ceramic vase by Mado Jolain, a French ceramist and designer I recently discovered. It feels like a hybrid between a vase, a sculpture, and a bag, with its pinched, knotted neck and sensual glaze. Acquiring it marked a turning point—my choice to become independent and fully commit to my own path. When I lose confidence, I look at it. It reminds me why I’m here, and to keep believing in my dreams. Another meaningful object is an old white porcelain soup tureen I inherited from my grandmother, who was a seamstress like her mother before her. She used to hide chocolate in it year-round for me and my cousins. She had strong character and meant a lot to me.Without even realizing it, I keep being drawn to the work—and presence—of women designers, artists, and sculptors.

What’s your go-to playlist or song when you need a creative boost?

FS: I grew up in the ’90s in a working-class family, so my taste is eclectic and unpretentious. I love pop culture, but I’m also drawn to more introspective, thoughtful songwriters with strong lyrics—or the old French repertoire. Music is deeply emotional for me—I follow my gut. And of course, I have a soft spot for electro “french touch”. When I need a boost—especially while biking or when I’m deep in a deadline (in French we say “charette”) — I go back to early 2000s hip-hop and R&B or electro classics: Daft Punk, Diam’s, TLC, Missy Elliott, Rihanna… I won’t say no to an old Sean Paul hit, a Bad Bunny anthem, or an Aya Nakamura banger. Lately, I’ve been listening to a lot of Drake, Doja Cat, and A$AP Rocky, as well as Little Simz, Kendrick Lamar, Ichon, and Damso — sometimes darker, more introspective, but still powerful and energizing in their own way.

If you weren’t a designer, what would you be?

FS:

The more I move forward in my work, the less it seems that I truly fit anywhere. As a designer, I move between industry and crafts, product design, CMF design, accessories, and the decorative arts. I’m inspired by multidisciplinary practices, and by people who create their own language — like Laila Gohar or Linde Freya Tangelder (Destroyers/Builders).

I’ve always needed to make things — or collect them. As a child, I imagined becoming a painter then archaeologist or mineralogist….

I admire doctors, and people who care for others. My field is certainly not as essential. But I try to give my best. Creating beauty, in its own way, is how I try to care.

What keeps me going is learning from others—and meeting people who are deeply inhabited by what they do. I’m constantly inspired by artists, and by people who create something and from their hands —even something you can eat (I do love food!).

My dream

FS: I see WantedDesign as a chance to grow my practice internationally, especially as I prepare for my Villa Albertine residency in New York. I hope to build collaborations, gain exposure, and connect with a global design network. I bring expertise in industrial design, CMF, and accessories, with a focus on blending craftsmanship and innovation. Through my project Léclisse, I explore the intersection of tradition and contemporary design. My dream is to create a hybrid studio—a space for making, showcasing, and collaborating on timeless, meaningful objects.

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