For 2018, NYCxDESIGN is pleased to have Swiss watchmaker, Rado, return as the Official Watch Sponsor of NYCxDESIGN. As part of its participation, Rado is hosting host the third stateside edition of the Rado Star Prize together with WantedDesign. This year’s theme focuses on the concept of “Design Inspired by Nature”- a theme that hopes to explore the influence nature can have on design. The winner and the other 9 finalists will be showcased at WantedDesign Manhattan. We welcome you to enjoy a Q&A with Rado’s CEO Matthias Breschan followed by an overview of the 2018 Rado Star Prize Finalists.
WantedDesign: Can you give us a little historic background about the Rado brand, and what best defines Rado today?
Matthias Breschan: The first collection was presented under the Rado name in 1957 and the brand has always had the pioneering vision of creating watches that look good for a lifetime. Having one eye on the future has always been important to Rado and has made the brand a driving force for bringing new and unconventional design and materials – including high-tech ceramic – into the watchmaking industry. It’s just one of the reasons Rado is known as the Master of Materials. Rado is best defined by its diverse and versatile collection of design-led watches that are designed to stand the test of time.