(re)New (re)Work – Egypt Design
This year, and for the first time, Egypt will be participating at WantedDesign Manhattan during NYCxDESIGN. The US Embassy in Cairo is generously supporting the Egyptian pavilion, “(re)New (re)Work,” as part of its creative economy programs in Egypt. In partnership with the Egyptian government, the purpose of the pavilion is to create connections between the design community in Egypt and the US and create room for creative and commercial collaborations. The US Embassy in Cairo is partnering with The Industrial Modernisation Center (IMC), of the Egyptian Ministry of Trade and Industry, to help with project implementation and most importantly to make sure that this experience adds to Egypt’s growing creative economy. Thirteen designers were carefully selected to represent contemporary Egyptian design. From chairs and lighting units to rugs and accessories, what they all have in common is the aim of reviving traditional crafts while incorporating them in diverse innovative objects. Every design product in the exhibit comes with a unique narrative rooted in contemporary Egypt’s cultural richness. These designers remake, renew, revive, rework and recycle materials, concepts and familiar objects in the process of making new appealing designs.
The works of the designers will be showcased in a uniquely curated pavilion by Mohamed El Shahed, architect and curator of the award winning Egyptian Pavilion at the London Design Biennale. El Shahed’s concept “(re)New (re)Work” aims to reflect on the journeys of the designers featured and the stories behind their designs. The Egyptian pavilion will show the uniqueness of every design product which comes with a local narrative rooted in contemporary Egypt’s cultural richness. Egypt’s designers remake, renew, revive, rework, and recycle materials, concepts and familiar objects in the process of making their appealing designs. (re)New (re)Work, the Egyptian pavilion at WantedDesign 2019, will highlight the global currency of thirteen entrepreneurial designers’ subtle foray into transforming the aesthetics of the everyday.
List of participating designers and studios:
- Yasmine Fahmy Metalwork
- Alef wa Noun
- Asfour El Nil
- Mizaj Tiles