WantedDesign Member
Discover the unique stories and creative journeys of our WantedDesign members as they share their inspirations, design philosophies, and standout work.
Shiva Farrokhi
Ziroru Studio
Founder/designer
I’m Shiva Farrokhi, a designer based in New York, and founder of Ziroru Studio. My work draws from a diverse background in product design, jewelry, and interior design. I’ve also worked closely with artisans to create soft goods, deepening my appreciation for cultures and crafts. What drives me in design isn’t just making something beautiful—it’s about innovation in both form and function.
Design Approach and Inspiration
My approach is guided by سهل و ممتنع (Sahl o Momtane’)—the Persian literary concept that celebrates simplicity through meticulous thought and effort. With my designs, I aim to evoke an “aha!” moment—making you wonder, “why wasn’t this done before?”. I’m also deeply inspired by nature, crafts, and design history.
Get to know them better...
What’s the one item in your home that you can’t live without, and why?
SF: Dyson Airwrap! My hair gets really frizzy in the humid NYC weather and Airwrap quickly gives me a good hair day every time!
What’s your go-to playlist or song when you need a creative boost?
SF: “Dog Days are over” by Florence & The Machine
If you weren’t a designer, what would you be?
SF: Lawyer or human rights activist
My dream
SF: I’m seeking mentorship, guidance, and connections as I launch my debut collection and grow within New York’s design scene. This membership offers a chance to learn from leaders, collaborate with peers, and navigate my creative journey with support. Rooted in my Iranian heritage and a multidisciplinary background in industrial, interior, and digital design, my work blends cultural storytelling, material exploration, and functional creativity. I aim to contribute by sharing this perspective and learning from others.
My biggest dream is to become a designer whose work is both admired and accessible—collaborating with global artisans and brands while helping emerging talent thrive.
